Fallon joined moderator Savannah Guthrie and marketing powerhouse Bozoma Saint John for a candid conversation about his next big move: turning his comedic brand into a full-blown business venture. His upcoming NBC show On Brand with Jimmy Fallon takes that mission seriously; blending creativity, competition, and real-world campaigns. In the series, ad agencies pitch Fallon original marketing ideas for products that must launch the very next day. “It’s chaos. It’s brilliant chaos,” Fallon quipped during the session.
Of course, Fallon couldn’t help poking fun at his crash course in the world of marketing. “I love learning all the jargon… I said ‘ROI’ today. People thought I knew what I was talking about,” he joked to an audience filled with ad executives and creatives. “I thought ‘LTO,’ which means ‘limited time only,’ was a brand of car.”
With Bozoma Saint John stepping in as both CMO and judge on the show, the two teased never-before-seen clips during the panel, highlighting the blend of entertainment and brand storytelling that defines Fallon’s latest endeavor. “It’s about making something people remember, something that connects,” Fallon said. “That’s what comedy does, and that’s what good marketing does, too.”
With On Brand with Jimmy Fallon set to premiere this fall, his Cannes Lions appearance wasn’t just about laughs, it marked a turning point in his career. Fallon is stepping into the business world with the same authenticity and comedic instinct that’s made him a late-night staple for years.