The panel, titled Future Gazers: Gen Z and Surveillance, Future of Friendship, Disabled by Design, brought together creators and thinkers from around the world to explore how young people are redefining relationships, privacy, and inclusivity. El Ghandour’s segment focused on “The Future of Friendship,” and even in a room filled with marketing executives and media professionals, the audience leaned in. He dialed in to the concerns of a generation raised on connection, yet grappling with a growing sense of digital detachment.
He described the importance of authenticity in how Gen Z builds and maintains trust online. A conversation delivered by someone who understands what it means to create content that educates, entertains, and empowers. He wasn’t just representing the Arab creator community, he was expanding the definition of what influence looks like in today’s global landscape. One attendee later posted on TikTok that El Ghandour had shared “his formula: finding the intersection between your truest self and the world you want to change.”
In a festival known for big brands and bold campaigns, Ahmed El Ghandour reminded everyone that real influence doesn’t shout - it resonates.