As a leading voice in the Middle East’s burgeoning art and design scene, Farah speaks about her enthusiasm for increased Arab representation and the wealth of knowledge within the region.
AM: While leading a workshop at Ithra, how would you describe your experience as a student in university?
Farah Alhumaidhi: I was a dedicated student, consistently punctual and focused. I studied abroad for four years, primarily concentrating on my academics. Reflecting on that time, I wish I had spent more time exploring outside of the campus.
AM: In what ways did your preparation for this workshop differ from your previous ones?
Farah Alhumaidhi: It’s quite distinct from my previous experiences. In the past, I have conducted technical courses in interior design as well as business management workshops. This event takes a different approach by exploring the concept of running a business through the lens of failure, viewing it as a stepping stone to success. I share anecdotes from my 20-year career, highlighting failures that ultimately transformed into success stories.
AM: Can you share some failures in your career?
Farah Alhumaidhi: I have experienced numerous failures, some quite significant. Events like the recent pandemic and the major economic crisis in 2007 were turning points in my career, prompting me to analyze and transition into a different area within the industry.
AM: And what was your reaction to being recognized by Forbes as one of the top 20 entrepreneurs in Kuwait?
Farah Alhumaidhi: It certainly provides a sense of encouragement. Being recognized feels rewarding and sets a higher standard. It makes you realize that you need to step up your efforts, but I view it as just a phase. We must continue to contribute and strive for more.
AM: What's your take on the art and design scene in the Middle East?
Farah Alhumaidhi: The scene is expanding significantly, with increased emphasis on showcasing talent. I hope to see more Arab voices participating in discussions and workshops here at Ithra, as we have a wealth of information and knowledge to share. This trend has been developing over the past decade, and events like this will help to expedite that growth.
AM: Have you worked on projects outside the Middle East?
Farah Alhumaidhi: I have worked on a few projects outside of Kuwait, including courses in Saudi Arabia and across the GCC. I am deeply committed to producing content in Arabic, as it's one of my fundamental values. I provide professional Arabic content in interior design through my YouTube channel, social media platforms, blog, and various courses.
AM: So how has having almost 500,000 followers on Instagram influenced your career?
Farah Alhumaidhi: It's beneficial because it helps me convey my vision and mission effectively. The majority of my followers are Arabic speakers, thanks to my content being in Arabic. The positive feedback far outweighs any negative aspects.
AM: What is your perspective on the role of AI in the design industry?
Farah Alhumaidhi: AI is definitely on the rise and will play a significant role, but it won't fully replace everything. The human element is essential. While AI may handle certain tasks within a team, it will never completely substitute a designer's creativity and expertise. However, those who understand how to leverage AI will have a competitive edge. It's important for us to adapt and embrace AI as a valuable tool and ally.
Photos courtesy of Ithra