A highly anticipated limited-edition capsule collection featuring co-branded polos, t-shirts, and caps will launch, followed by a full co-branded collection in 2025. Lacoste will also outfit ball kids, line judges, and children participating in the tournament's Dream Entrance program, further integrating the brand into the event's fabric.
The new partnership aligns with Lacoste's rich heritage, founded by tennis icon René Lacoste, solidifying its position as a leader in both the world of sport and high-fashion. A reflection of the shared values of tradition, elegance, and sporting excellence between Lacoste and the Rolex Paris Masters, promising a mutually beneficial and highly visible partnership for years to come.