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The Return of HRH Princess Sirivannavari Nariratana Rajakanya of Thailand


Princess Sirivannavari
Princess Sirivannavari Nariratana Rajakanya is a name that has become synonymous with grace, elegance, and style. The princess is not only a member of the Thai royal family but is also a fashion designer, equestrian, and accomplished athlete. Her multifaceted talents have captured the attention of people around the world and her fashion brand Sirivannavari has gained a considerable following. 

No stranger to the Paris scene, HRH has graduated from the prestigious Ecole de la Chambre Syndicale de la Couture Parisienne and chose the Ritz Paris to present her highly-awaited Fall-Winter 2023-24 collection. We spoke with Princess Sirivannavari about her return to the capital of fashion and the new chapter that awaits her eponymous label. 

AM: Your royal highness, tell us more about your artistic route
I am a fashion designer and an artist. I have a passion for arts, any kind of art and not only fashion. I love horseback riding and hope to participate in the Olympics. I also do photography, so you can say I'm a modern princess with purpose.

AM: You have returned to Paris Fashion Week to showcase your new collection, how is your creative process like?
It depends. Sometimes I do sketches, not just fashion related they could be paintings or collages. I need to ask myself what I feel interested in, once I find the answer, I put everything on my sketchbook then I start working. From there I pass it on to my team after my idea is complete. I like to do the mood boards on my own.

AM: And why did you decide to come back?
It is something I really wanted. This time I worked really hard and did something concrete. I did it at my own pace by myself. It's like a feeling and a passion and I feel more mature and more ready.


AM: And what was the main inspiration for this collection
The inspiration is the 1940s female pilot. I love to wear jackets and a mix between feminine and masculine pieces with a touch of Thai style. I also added some color and lengths of sleeves. To give you an example, we have a bustier dress made of Thai silk, we added embroidery and mixed and matched it with other fabrics. It doesn't scream Thai, yet it’s all in the details. This collection is chic, elegant and fun in a modern way to empower women. It has to be comfortable. I haven't been here for a while so I needed a strong comeback.

AM: What is a moment that brings you gratitude?  
It has to be either fashion related and creating a collection or when I'm doing photography. I shoot most of my campaigns on my own. I like to travel; I have nice cameras and it takes me out of the fashion industry, I go scuba diving and cut out the world. It's my Indiana Jones kind of moments.

AM: And what's next for you?
This year is tough because we need to create two collections at the same time. Previously the collection was based in Bangkok, but now we're in the process of going international so we're adapting ourselves to the global calendar. We need to release our Spring-Summer 2023 collection within the next month but at the same time we have to be ahead of the seasons.