The first destinations announced include the UK, New Mexico and Scandinavia and more to come throughout the year. Three to five days of scenic driving, immersive experiences and overnight stays in a luxury accommodation.
“We want to share with our customers and fans an extraordinary journey of discovery offering access to usually private and exclusive experiences that only Bentley can provide. We have worked closely with globally like-minded partners that share our passion for excellence whether it be in the field of cuisine, design, architecture, or wellness – all with sustainability at heart. This, coupled with our carefully curated driving experiences provides something truly unique – an Extraordinary Journey and once in a lifetime experience that offers the opportunity to connect you with like-minded souls – an experience money alone can’t buy,” said Caren Jochner, Global Head of Brand Experience at Bentley Motors.