Men’s fashion week has so much to offer; from formal clothing, to street-wear trends, and recently, looks inspired from extreme sports. The latter was White Mountaineering’s style of choice for Spring/Summer 2020.
Endurance and comfort are crucial attributes of active wear, and White Mountaineering combined both elements of function and detail. The collection merged colors, layers and original cuts with a futuristic approach.
Creative director Yosuke Aizawa's collaboration with the esteemed Adidas brand and the Gore-Tex waterproof technology, added an extra credibility for the technical aspect of the collection.
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