Presented at an original setting, a vintage garage meets an underground world, the collection was clearly inspired from the ever so elegant Parisian man.
“Paris is the place this man inhabits, because Paris, to me, is the essence of Rochas: an endless flow of beauty and elegance,” explained Federico Curradi, the Menswear Creative Director of the brand.
And indeed the clothes were a statement of poetry, academia, style and delicate French artistry. The ensembles celebrated a youthful look with a homage to the past, all wrapped in excellent tailoring, premium choice of fabrics and earthy colors.
While the Rochas Menswear distanced itself from the general industry trend of extreme street wear-catered clothing, the pieces remain suitable for everyday wear, for the daytime, as for evening.
A very optimistic start and promising future for a house that has established a renowned style in women clothing and is now cutting its way through the clutter of men fashion.